The key elements to a compelling strategy begins with a clear definition of due diligence "Where are we now and what are our current Values?". A fast tool to get an overview of the current status, practices and process is to use the SWOT analysis.

SWOT

A SWOT analysis is a structured method used to define the current situation evaluating the Strengths, Weaknesses, Opportunities, and Threats involved in a project, a department or in a business venture.

Strengths: characteristics of the business, or project team that give it an advantage over others

Weaknesses: are characteristics that place the team at a disadvantage relative to others

Opportunities: external chances to improve performance (e.g. make greater profits) in the environment

Threats: external elements in the environment that could cause trouble for the business or project